Freemium apps continue to take the lionshare of revenue, but the real driver to whether an app should be paid or freemium is usage driven and how unique the content truly is
The mobile app world took to the freemium model with a passion last year, as revenue from freemium iOS(s aapl) apps eclipsed 50 percent mark in the US about a year ago. But in the last year, the momentum behind freemium apps has only grown stronger, according to new data from app analytics firm App Annie.
App Annie Intelligence, which tracks more than 700,000 apps, found that global revenues for freemium apps on iOS have quadrupled over the last 24 months. And for Google Play(s goog), worldwide freemium revenues have grown 3.5x in 2012. Now, freemium apps generate 69 percent of the worldwide iOS app revenue and 75 percent of global Android app revenues. Meanwhile, premium app revenue from paid download apps have remained relatively flat over the same periods.
The numbers confirm the trend we’ve been noticing but the fact that there’s been no let up shows just how…
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